This Blog is a short journal intended to highlight my various interests in all things radio. In it you can expect to find a wide variety of radio content, ranging from listening reviews of various shortwave broadcasts and equipment, to opinion and commentary on radio-related topics. Thursday, January 05, 2006.

What Radio Advertising can do for you. Identify what you want to achieve from your radio advertising. You have to do this to guage effectiveness. Strategy that best fits your overall marketing and communications plan. Clarify your target markets, its no point aiming great radio advertising. Where no one has need of your product. Determine the radio stations that may be best suited those markets and your budget. Why are we even busier this year? .

The independent, impartial and informed agency that aims to give all businesses regardless of size the information they need to make advertising on the radio a success. This site and our sister sites tvadvertising. Have been designed to give you the essential knowledge so you can start advertising your business on radio, online, on TV and in press.

Exasperating as it may seem this is actually why radio advertisements are successful. People have different schedules for listening to the radio. They hear them while driving to work or leaving for school or even just going to the corner grocery.

Tuesday, July 25, 2006. Smart Telecom confirms sponsorship of 2007 Awards. For the third year running , Smart Telecom. Has signed up to sponsor the 2007 Radio Advertising Awards. The 2006 event set another record in terms of entries and attendance and was widely viewed as the best ceremony in its 14 year history. Head of Marketing, Smart Telecom. Said This is our third year supporting the Radio Advertising Awards.